On May 6th, 2009 Ascent Media Group announced that CBS/Viacom and Time Warner will begin working together to build a new platform of media distribution. This platform is being built so that CBS may air its syndicated programs along with Time Warner in High Definition (HD) and Standard Definition (SD).
By combining the technical advances of Time Warner along with the popularity of CBS programming, they will then be able to work together to reach more people, save each other time and effort and of course make a tiny financial profit.
The plan they have now will reach a minimum of 800 stations, as well as the top 100 domestic markets in North America.
By CBS and Time Warner joining forces it only homogenizes media on an even larger scale than it has been. Once these “Big 6” companies start working together, media deals such as this one
become a problem. If they work together and form an even stronger alliance then it will leave us with fewer choices of programming and media, and in turn less freedom to choose.
Ascent Media Group – Santa Monica, California based subsidiary of Ascent Media Corporation. Ascent Media Corporation is the largest provider of integrated global services for the creation, management and distribution of media content (Ascent Media Corp.) They have 40 facilities in regions of Southern California, Atlanta, London and Singapore to name a few. They are powerful when it comes to media in America.
Ascent Media Corporation:
http://www.ascentmedia.com/
Article: Ascent Media, CBS and Warner Bros. Entertainment Create Next-gen Syndication Distribution Platform conglomerate
http://www.timewarner.com/corp/newsroom/pr/0,20812,1896651,00.html
