Green Day is a part of Warner Bros/ Reprise records, however as of late their music was being heavily used by ESPN and ABC (which are both owned by The Walt Disney Corporation) during sporting events and highlight reels. This heavier than normal use was within the month leading up to their albums release.
As these two media giants worked together it not only helped promote Green Day’s latest album, it also was a simple way for ABC/ESPN to use a popular, relevant band to liven up there highlights.
Don’t think it stops there with this partnership. The magazine US Weekly (which is owned by The Walt Disney Corporation) reviewed the recently released Green Day album and gave it a surprising, four out of four stars! Who would have guessed…
With all of these companies and people in the same bed, it seems like it’s getting pretty full. But if this is what it takes for these media giants to make as much money as possible, then they will absolutely do it.
In this case both sides of this partnership each win, and seemingly will continue to combine media they control until they have homogenized media into exactly how they want it. All to themselves.
